As we step into the heart of 2024, the philanthropic landscape is evolving at an unprecedented pace. For nonprofits, understanding and engaging with the next generation of donors—Gen Z—is not just an opportunity but a necessity. In this ultimate guide, we explore the insights and strategies nonprofits need to maximize Gen Z donations in 2024 . Decoding the Philanthropy Trends of 2024 As a leading nonprofit data solutions provider , Humanata constantly monitors the philanthropy trends of the year. The latest statistics reveal a compelling narrative: 3 in 5 Millennial and Gen Z donors are gearing up to contribute more to charity in the next 12 months . What’s even more noteworthy is the shift in focus towards disaster relief, with 54% of Millennials and 53% of Gen Z actively contributing to such causes. This sets the stage for nonprofits to adapt and cater to the evolving preferences of younger generations. Understanding the Gen Z Donor Base In this digital ...
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