AI + Digital Marketing Trend 2024

  Dall-E 3 by OpenAI, Ray-Ban Meta smart glasses, Google’s Gemini, and Chat GPT4. Aren’t these names familiar to you? Let’s go back to 2022, when the global investment in AI reached 92 billion US dollars, serving as a testament to AI development. It was a significant year when everything materialized in the business world, with OpenAI’s ChatGPT breaking the headlines. Fast forward to 2024, we can now imagine enhanced AI models with advanced techniques and the latest data sets outperforming closed-source models in the future, calling for  AI adaptation strategies . From reminding you to prep for a meeting to organizing your tasks, AI has automated almost all mundane tasks and optimized our lives. This way, AI has increased efficiency and productivity by allowing us to focus on complex and creative tasks.  Interestingly, AI is the new name for efficiency, with 80% of the employees saying AI improves productivity. Moreover, 83% of organizations worldwide claim AI as their to...

  In today’s fast-paced digital world, a website is more than just an online brochure; it’s a crucial tool for businesses to connect with their audience, generate leads, and drive sales. But how do you know if your website is performing up to par? This is where website performance benchmarking comes into play. But how do you go about this? Let’s delve into the nitty-gritty of website performance and how to benchmark your website performance effectively in 2024. Understanding Website Performance Benchmarking Website performance benchmarking is a process of comparing your website’s metrics to industry standards or competitors. It’s like checking your car’s performance against other cars in its class to see if it’s holding its own. By understanding your website’s strengths and weaknesses relative to others, you can identify areas for improvement and optimize your online presence. Why is Website Performance Benchmarking Important? Identify Underperformance :  Benchmarking helps pi...